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    News about digital advertising and trends


    Marketing Investment: Critical for Company’s Value, Ahead of Leadership Quality and Tech Innovation

    Are marketing efforts a priority in your organization? It turns out, the answer to this question is quite important. In fact, investment analysts fundamentally believe that it is critical to a firm’s success.  The new IPA/Brand Finance Investment Analyst Survey, which was completed by over 200 financial analysts who cover publicly listed companies in the […]


    5 Ways to Humanize Ads, One Video at a Time

    Now that 2024 has started off at full speed, how is your list of resolutions going? As human beings and marketers, we believe humans are social creatures. Therefore, establishing authentic connections deserves a priority spot on our list.  Video is a great way to connect with your audience and projections reveal that it will keep […]