Economic uncertainty is tough for both businesses and consumers. With global tensions and rising inflation, some companies will choose to cut costs and wait for a better day to grow. But that might not be the best strategy. Even when things look bleak, consumers are willing to pay a lot for products and brands that […]

What’s the most valuable asset in advertising today? For many, it’s capturing and holding attention in a crowded media world. With so much content competing for eyeballs, attention isn’t just a goal – it’s essential. But here’s the thing: the time to make an impact is extremely limited (it turns out, a mere 2.2 seconds), […]

Have you seen the latest Super Bowl ads? Can you remember them? Maybe not all, but some are probably still stuck in your head. Let’s face it: Too many ads are just…blah. And that level of dull represents also a significant financial drain that is costing businesses BIG money. But what if your ads could […]

In today’s fast-paced advertising world, getting people’s attention is just the beginning. With so much information flying at consumers from all directions, it’s not enough to simply grab their eye; advertisers need to connect with people on a personal level in order to influence their purchase decisions. Want to plan campaigns that align with the […]

What is the significance of media in today’s society? Do we see marketing as a change agent for the business? As the media landscape continues to transform, recent research from Dentsu indicates that media has evolved into a strategic driver of business growth. So, what does this mean for Chief Marketing Officers (CMOs)? Enter the […]

Can you believe it’s almost the end of the year already? As usual, marketers are once again faced with the familiar challenge. It’s all about cutting through the clutter to connect with your audience in a meaningful way. But how? It turns out, common sense often becomes the missing ingredient in effective marketing toolkits. Want […]

Dentsu call it “the algorithmic era”—the current fast-paced media environment, in which effective marketing strategies are more crucial than ever for brands seeking to engage their audiences meaningfully. In it, simply casting a wide net is no longer sufficient to capture consumer attention. To succeed, marketers must focus on maximizing every micro-moment opportunity—those fleeting instances […]

Can the age of a brand’s customers determine its success or failure? Ageism is a significant issue that not only affects individuals but also jeopardizes brands and businesses. Age discrimination in marketing can alienate a substantial segment of consumers who identify with older demographics. A recent study by the Ehrenberg-Bass Institute used 17 years of […]

With an average attention span of only 8 seconds, marketers are increasingly challenged to create innovative strategies that effectively engage their audiences. Capturing consumer attention has become a top priority for businesses like never before. As Andrew Gilbert, Director of Commercial & Platforms AUSEA at Yahoo, aptly puts it: “Attention is a lot like love […]

Social media posts and blogs, podcasts and video streams – in today’s digital landscape, content saturates our lives in various forms. As consumers scroll through an endless feed of information and ads, the challenge of cutting through the noise has never been more pronounced. Yet, we are yearning for deeper connections with the content we […]