Can you believe it’s almost the end of the year already? As usual, marketers are once again faced with the familiar challenge. It’s all about cutting through the clutter to connect with your audience in a meaningful way. But how? It turns out, common sense often becomes the missing ingredient in effective marketing toolkits. Want […]

Dentsu call it “the algorithmic era”—the current fast-paced media environment, in which effective marketing strategies are more crucial than ever for brands seeking to engage their audiences meaningfully. In it, simply casting a wide net is no longer sufficient to capture consumer attention. To succeed, marketers must focus on maximizing every micro-moment opportunity—those fleeting instances […]

Can the age of a brand’s customers determine its success or failure? Ageism is a significant issue that not only affects individuals but also jeopardizes brands and businesses. Age discrimination in marketing can alienate a substantial segment of consumers who identify with older demographics. A recent study by the Ehrenberg-Bass Institute used 17 years of […]

With an average attention span of only 8 seconds, marketers are increasingly challenged to create innovative strategies that effectively engage their audiences. Capturing consumer attention has become a top priority for businesses like never before. As Andrew Gilbert, Director of Commercial & Platforms AUSEA at Yahoo, aptly puts it: “Attention is a lot like love […]

Social media posts and blogs, podcasts and video streams – in today’s digital landscape, content saturates our lives in various forms. As consumers scroll through an endless feed of information and ads, the challenge of cutting through the noise has never been more pronounced. Yet, we are yearning for deeper connections with the content we […]

In a world where content is omnipresent and fighting for our attention, quantity often prevails over quality. Our fast-paced, AI-driven culture places a premium on speed, particularly in the realm of social media. However, this approach comes at a cost – the sacrifice of quality.  Apparently, we need higher standards and effectiveness in marketing strategies […]

The days of third-party cookies are coming to an end… Anxiety and fear are creeping in, with many marketers anticipating the doom and gloom that would ensue. What are the alternatives? In their latest Global Ad Spend Forecast, dentsu predicted that 2024 is expected to be the year when third-party cookies are finally deprecated after having […]

“Thinking is to humans as swimming is to cats; they can do it, but they’d prefer not to”, said influential Princeton psychologist Daniel Kahneman. On March 27th, the world lost one of the brightest minds in behavioural economics and psychology. As a legacy, Kahneman left some simple but invaluable truths about the way we buy […]

In a world where every second counts, fleeting attention spans and fierce competition for consumer engagement are particularly challenging. What can you do to make your digital marketing efforts stand out?  Let’s talk about time in marketing! According to renowned industry expert Prof. Karen Nelson-Field, the importance of time varies with campaign goals, product types, […]

Of the total digital advertising spend worldwide, 60% is on mobile, projected to surpass $413 billion by 2024. So, it certainly makes sense to jump on the bandwagon. But first, you need to ensure the following: a receptive audience for your ads that will actually see them and take action.  Who is your receptive audience in mobile […]