In your video marketing strategy, how do you decide which approach to adopt? Do you rely on one-size-fits-all video or use platform-specific creative? Recent research suggests that the winning strategy is “start with the end in mind” – think about your goals, choose the platform that will deliver the desired results, and then use this […]
What does your audience really want? It’s a question we marketers ask ourselves on a daily basis. If you are not sure about the answer, it’s time to get curious! As the legendary economist and early statistician John Maynard Keynes supposedly said: “It is better to be roughly right than precisely wrong”. Curiosity is a […]