“Data is the new oil” – nowadays, we keep hearing what British mathematician Clive Humby once said back in 2006. It rings true even more in light of the latest developments in generative AI and the increasing concerns regarding the use of consumer information. Data is indeed the new oil of the digital economy. How […]

The concept of brand building has become particularly important nowadays, in view of sustainability, growth and the difficult to earn consumer trust. In our previous publication, we explored the benefits of increasing your ad spend particularly in turbulent times. When it comes to the 4Ps of marketing, how do you set the price of your […]