First, there was the global pandemic, then the war in Ukraine, followed by a recession topped with major bank failures… Who knows what’s coming next. These are certainly challenging times to survive, let alone thrive. Tempted to go dark and cut your advertising spend? Huge mistake, multiple studies suggest. In fact, you should maintain and […]
“Unviewable ads are, as former Unilever CMO Keith Weed so brilliantly put it, like having your billboards underwater. A complete waste of money”, marketing guru Mark Ritson reminded us recently. We couldn’t agree more. According to research from Professor Karen Nelson-Field, it takes more than two seconds of attention to have any lasting impact on […]