Undoubtedly, the pandemic has made almost every one of us postpone, tighten or reconsider so many of our essential experiences, budgets and endeavours, both businesswise and in our daily lives. In order to withstand the crisis, companies had to sacrifice a lot. Not marketing investment though. One thing has recently become clear: increased marketing spend […]

According to the latest industry studies, users spend a third of their waking time on their mobile devices. As Anna Sikora, Client Services Partner, PubMatic, put it: “With consumers spending more time on their screens than ever before, marketers should focus on building the best possible mobile ad experience and offer formats that mobile users actually […]