Following its successful service launch in Europe, Novelty Media is expanding globally. After the lift of travel restrictions, which temporarily halted the global expansion, new, large countries are in the pipeline to be launched soon. SmartAdd service will be available within 2022 in Central Asia and South America, offered in partnership with local mobile operators. […]

Exciting news for brands and marketers who want to distinguish themselves even more and get noticed every time! From now on, SmartAd, the cross-operator media and advertising channel, offers vertical video as an additional ad format in its platform. With this enhancement of mobile-friendly features, SmartAd is able to offer brands the opportunity to enjoy […]

Novelty Media is always committed to helping brands gauge campaign effectiveness and safeguard brand reputation across the media channel powered by smartphone devices. Therefore, as a further step in this direction, we are excited to report the successful integration of DoubleVerify into our platform.  DoubleVerify (“DV”) is the recognized leader in digital performance solutions for integrated viewable impression […]

3 months after the start of HTML5 integration with the SmartAd platform, we are proud to announce that the format is now available to our clients.  HTML5 is the latest evolution of the standard that defines HTML.  HTML5 ads drive higher engagement that leads to conversions. With HTML5, brands can create a more dynamic experience and […]

Time to share an exciting update! Novelty Media proudly presents the addition of Post Call Ads to SmartAd service. Our team started working on the development of clickable Post Call Ads functionality in April 2020 in order to add another powerful format within SmartAd tool set. Post Call Ads are delivered at the end of […]

Following A1 and VIVACOM, Telenor – the third telecom operator in Bulgaria – has officially launched the Telenor SmartAd app. It is available for download at the local Google Play Store. Telenor subscribers in Bulgaria enjoy a bonus package of 2000 MB data available upon installation of the app. With Telenor on board, SmartAd has […]

VIVACOM, the largest telecom operator in Bulgaria, has officially launched SmartAd. VIVACOM subscribers in the country can download the Viva SmartAd app from the local Google PlayStore and start enjoying the rewarding content-viewing experience of SmartAd as of today. Over the first year since its official launch in Bulgaria, by A1, SmartAd has gained massive […]

A true game changer! To date, SmartAd has achieved +150k app downloads, +100 brands and +5M impressions delivered in + 440 campaigns.