NEWS
Category about general news
Our very own Hristina Borisova, Head of Marketing at Novelty Media, was present during an exciting session at Cannes Lions International Festival of Creativity 2024. On June 17th, 2024, Hristina attended a panel discussion, which took place on the RTL stage in Cannes starring Prof. Karen Nelson-Field, Les Binet and moderator Justin Lebbon. The eagerly anticipated expert talk focused […]
Exciting news! SmartAdd – our innovative media channel – has exceeded 3,000,000 downloads in Pakistan. The service is powered by Novelty Media in partnership with all 4 Mobile Operators: Jazz, Telenor, Ufone, Zong. SmartAdd App Downloads 3000000 SmartAdd is available to all Android smartphone users. They are rewarded for their loyalty with recurrent, meaningful incentives […]
Our very own Alessandro Ferin, co-founder & CEO of Novelty Media, spoke at the 7th edition of the prestigious conference LEADERS IN ISLAMABAD BUSINESS SUMMIT “Collaborating for Growth”. LIIBS 2024 is Pakistan’s biggest corporate event, which took place on April 23 & 24 at the Islamabad Serena Hotel. Alessandro joined over 1,000 global leaders and esteemed […]
SmartAdd has exceeded 1,000,000 active subscribers in Pakistan. The innovative mobile media channel premiered in the 5th most populous country in the world in 2022, while entering in full commercial use since mid last year. The service is powered by Novelty Media in partnership with all 4 Mobile Operators in Pakistan – Jazz, Zong, Telenor Pakistan, […]
Another milestone for Novelty Media successfully reached! We went live in Pakistan – the 5th most populous country in the world. We are beyond excited to launch our innovative media channel in partnership with Jazz, the leading Pakistani mobile network operator with nearly 70 million subscribers. Jazz Smart is now available to all Android smartphone users […]
We are beyond excited to see SmartAdd featured in the “Media and Advertising” section of Capital, the leading weekly newspaper for economic news and analysis and one of the most influential media brands in Bulgaria. The Smart Advertising Platform in the Phone Advertising messages are turning into user experience in the marketing medium created bythe […]
Following its successful service launch in Europe, Novelty Media is expanding globally. After the lift of travel restrictions, which temporarily halted the global expansion, new, large countries are in the pipeline to be launched soon. SmartAdd service will be available within 2022 in Central Asia and South America, offered in partnership with local mobile operators. […]
Exciting news for brands and marketers who want to distinguish themselves even more and get noticed every time! From now on, SmartAdd, the cross-operator media and advertising channel, offers vertical video as an additional ad format in its platform. With this enhancement of mobile-friendly features, SmartAdd is able to offer brands the opportunity to enjoy […]
Novelty Media is always committed to helping brands gauge campaign effectiveness and safeguard brand reputation across the media channel powered by smartphone devices. Therefore, as a further step in this direction, we are excited to report the successful integration of DoubleVerify into our platform. DoubleVerify (“DV”) is the recognized leader in digital performance solutions for integrated viewable impression […]
3 months after the start of HTML5 integration with the SmartAdd platform, we are proud to announce that the format is now available to our clients. HTML5 is the latest evolution of the standard that defines HTML. HTML5 ads drive higher engagement that leads to conversions. With HTML5, brands can create a more dynamic experience and […]