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info@novelty-media.com

    NEWS

    Category about general news

    NEWS

    SmartAdd Exceeding 1 Million Users in Pakistan and Growing Fast

    SmartAdd has exceeded 1,000,000 active subscribers in Pakistan. The innovative mobile media channel premiered in the 5th most populous country in the world in 2022, while entering in full commercial use since mid last year. The service is powered by Novelty Media in partnership with all 4 Mobile Operators in Pakistan – Jazz, Zong, Telenor Pakistan, […]

    NEWS

    Live in Pakistan!

    Another milestone for Novelty Media successfully reached! We went live in Pakistan – the 5th most populous country in the world. We are beyond excited to launch our innovative media channel in partnership with Jazz, the leading Pakistani mobile network operator with nearly 70 million subscribers. Jazz Smart is now available to all Android smartphone users […]

    NEWS

    SmartAdd in the Media

    We are beyond excited to see SmartAdd featured in the “Media and Advertising” section of Capital, the leading weekly newspaper for economic news and analysis and one of the most influential media brands in Bulgaria.   The Smart Advertising Platform in the Phone   Advertising messages are turning into user experience in the marketing medium created bythe […]

    NEWS

    We are going global

    Following its successful service launch in Europe, Novelty Media is expanding globally. After the lift of travel restrictions, which temporarily halted the global expansion, new, large countries are in the pipeline to be launched soon. SmartAdd service will be available within 2022 in Central Asia and South America, offered in partnership with local mobile operators. […]

    NEWS

    DoubleVerify Integration and Auto Verify SMS Capture Functionality

    Novelty Media is always committed to helping brands gauge campaign effectiveness and safeguard brand reputation across the media channel powered by smartphone devices. Therefore, as a further step in this direction, we are excited to report the successful integration of DoubleVerify into our platform.  DoubleVerify (“DV”) is the recognized leader in digital performance solutions for integrated viewable impression […]

    NEWS

    HTML5 Available to Our Clients

    3 months after the start of HTML5 integration with the SmartAdd platform, we are proud to announce that the format is now available to our clients.  HTML5 is the latest evolution of the standard that defines HTML.  HTML5 ads drive higher engagement that leads to conversions. With HTML5, brands can create a more dynamic experience and […]

    NEWS

    Post Call Ads Available in SmartAdd

    Time to share an exciting update! Novelty Media proudly presents the addition of Post Call Ads to SmartAdd service. Our team started working on the development of clickable Post Call Ads functionality in April 2020 in order to add another powerful format within SmartAdd tool set. Post Call Ads are delivered at the end of […]

    NEWS

    Vivacom, the largest telecom operator in Bulgaria, launched SmartAdd

    VIVACOM, the largest telecom operator in Bulgaria, has officially launched SmartAdd. VIVACOM subscribers in the country can download the Viva SmartAdd app from the local Google PlayStore and start enjoying the rewarding content-viewing experience of SmartAdd as of today. Over the first year since its official launch in Bulgaria, by A1, SmartAdd has gained massive […]