According to the latest State of Mobile report released by mobile ad intelligence agency App Annie, the industry’s most trusted mobile data and analytics platform, mobile is the only channel enjoying unprecedented time spent by users, surpassing even TV. This is just one of the key mobile app trends and shifts during the “new normal” over 2020. […]
Exciting news for brands and marketers who want to distinguish themselves even more and get noticed every time! From now on, SmartAdd, the cross-operator media and advertising channel, offers vertical video as an additional ad format in its platform. With this enhancement of mobile-friendly features, SmartAdd is able to offer brands the opportunity to enjoy […]
We have already shared interesting insights about ad length in our previous publications. Therefore, we were thrilled to see the subject addressed again in this recent study confirming that short video ads have an impact on all stages of the purchase funnel. The research was conducted with over 7,700 consumers interviewed and 32 different ad scenarios were […]