We know the feeling – being always on the hunt for the next big thing, trying to break new ground by creating fresh work, ditching the old… Especially when we talk about creatives in advertising, the vigorous competition feeds marketers’ urge to offer something new in order to stay on top of their game. The […]

Are you constantly looking for more effective and innovative ways to meet your customers’ needs?  As the famous Henry Ford said (or at least, supposedly said, according to his biography by Anne Jardim): “If I had asked people what they wanted, they would have said faster horses.” A brand is only as innovative as its customers […]