In a world where every second counts, fleeting attention spans and fierce competition for consumer engagement are particularly challenging. What can you do to make your digital marketing efforts stand out?  Let’s talk about time in marketing! According to renowned industry expert Prof. Karen Nelson-Field, the importance of time varies with campaign goals, product types, […]

Of the total digital advertising spend worldwide, 60% is on mobile, projected to surpass $413 billion by 2024. So, it certainly makes sense to jump on the bandwagon. But first, you need to ensure the following: a receptive audience for your ads that will actually see them and take action.  Who is your receptive audience in mobile […]

Are marketing efforts a priority in your organization? It turns out, the answer to this question is quite important. In fact, investment analysts fundamentally believe that it is critical to a firm’s success.  The new IPA/Brand Finance Investment Analyst Survey, which was completed by over 200 financial analysts who cover publicly listed companies in the […]