Tempted to invest your hard-earned marketing dollars in paid social to boost brand awareness?  Better not! A new study by Engagement Labs commissioned by G/O Media reveals that digital display advertising drives significantly more brand awareness than paid social. The analysis is based on syndicated online and offline consumer conversation tracking from Engagement Labs over […]

Now that the New Year has started, the end-of-year gifts are already behind us. One such gift for marketers was the attention-related data presented by Prof. Karen Nelson-Field in her specialized column in December last year. At SmartAdd, we place particular importance on the value of the attention economy. Therefore, Prof. Field’s up-to-date research is […]