The famous author and motivational speaker Simon Sinek recently said: “Opportunity is the finding of a new route to a known destination”. Throughout the COVID-19 pandemic-defined 2020, we have been presenting valuable insights extracted from the most up-to-date reports and analyses on the market. These easily digestible “bites” of information related to mobile marketing, video advertising, market […]
In Part I of our publication, we summarized some striking highlights from Dr. Karen Nelson-Field’s latest research on attention in the digital economy. Attention in the age of distraction is not the focused version marketers idealize. With it constantly switching in and out, here is what else brand owners should consider to leverage the specific media […]
Novelty Media is always committed to helping brands gauge campaign effectiveness and safeguard brand reputation across the media channel powered by smartphone devices. Therefore, as a further step in this direction, we are excited to report the successful integration of DoubleVerify into our platform. DoubleVerify (“DV”) is the recognized leader in digital performance solutions for integrated viewable impression […]
What could be as valuable as gold and equally rare in today’s digital economy, amidst a pandemic-stricken world? It is attention. Following up on our previous publications on the subject, we can safely say that the attention economy has undergone a huge disruption. With attention constantly depleting, the battle for properly measuring and winning it […]