“Totally electrifying” – that’s how advertising effectiveness “godfather” Peter Field refers to her work on consumer attention to advertising. We’ve presented you with highlights of her research before. Now, we couldn’t be more excited to follow Professor Karen Nelson-Field’s new column Attention Revolution dedicated to sharing useful attention insights that move us all towards a positive attention economy. In […]
Apple’s privacy updates are no joke and e-commerce companies are paying for them. The price of cost-per-acquisition (CPA) advertising in e-commerce marketing has risen by 200% for tracked users and by 155% for non-tracked users since iOS 14.5, a study by ad-tech startup MOLOCO covering billions of ad bids reveals. The data was collected between […]