Even before Apple’s updated app tracking feature went live on April 26 with the release of iOS 14.5, the advertising industry has been waiting with bated breath. The update means mobile apps now have to ask users who have upgraded to iOS 14.5 for permission to gather tracking data. The wait is over: the first […]
Following Apple’s imminent iOS update, mobile advertisers are about to face greater challenges related to tracking and ad targeting. What’s next? Reaching consumers by focusing on the context of their ads, rather than one-to-one targeting and personalization. In a recent survey of 252 advertisers, business intelligence firm Advertiser Perceptions interviewed 252 advertisers (40% marketer and […]