In the age of mobile, brevity is the new king. Initially introduced by YouTube in 2016, the 6-second small but mighty ad format currently thrives on the ever-fragmented and constantly shrinking attention span of modern consumers glued to their smartphones. In a mobile-first and increasingly mobile-only reality, 6-second video ads are the sweet spot for […]
2020 has already been hailed as the beginning of a new decade when everything is possible. However, if you as an advertiser happen to be nowhere near addressing your New Year‘s marketing resolutions with the tenacity and passion they deserve, the prospect of a cookie-less ad-world has left you high and dry and the recently […]
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