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    MARKETING BITES

    Short and Sweet: The 6-second Video Ad

    In the age of mobile, brevity is the new king. Initially introduced by YouTube in 2016, the 6-second small but mighty ad format currently thrives on the ever-fragmented and constantly shrinking attention span of modern consumers glued to their smartphones.  In a mobile-first and increasingly mobile-only reality, 6-second video ads are the sweet spot for […]