The summer is already in full swing, which means that the first half of 2022 is behind us. For marketers, it’s time to look at the trends and fine-tune our strategy accordingly. As much as the advertising industry is still recovering from the pandemic apocalypse, the H1 2022 results from market surveys clearly show signs […]
In a recent cartoon by our favourite Marketoonist Tom Fishburne, two robots are sitting at opposing desks, clicking on ads on their screens. One of the robots says that since he has already clicked on 37.2% of their ads, he must really like this site. Hilarious? Not so much if you were an advertiser. Ad fraud is […]