Our very own Hristina Borisova, Head of Marketing at Novelty Media, was present during an exciting session at Cannes Lions International Festival of Creativity 2024. On June 17th, 2024, Hristina attended a panel discussion, which took place on the RTL stage in Cannes starring Prof. Karen Nelson-Field, Les Binet and moderator Justin Lebbon. The eagerly anticipated expert talk focused […]
In a world where content is omnipresent and fighting for our attention, quantity often prevails over quality. Our fast-paced, AI-driven culture places a premium on speed, particularly in the realm of social media. However, this approach comes at a cost – the sacrifice of quality. Apparently, we need higher standards and effectiveness in marketing strategies […]