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    5 Ways to Humanize Ads, One Video at a Time

    Now that 2024 has started off at full speed, how is your list of resolutions going? As human beings and marketers, we believe humans are social creatures. Therefore, establishing authentic connections deserves a priority spot on our list.  Video is a great way to connect with your audience and projections reveal that it will keep […]


    SmartAdd Exceeding 1 Million Users in Pakistan and Growing Fast

    SmartAdd has exceeded 1,000,000 active subscribers in Pakistan. The innovative mobile media channel premiered in the 5th most populous country in the world in 2022, while entering in full commercial use since mid last year. The service is powered by Novelty Media in partnership with all 4 Mobile Operators in Pakistan – Jazz, Zong, Telenor Pakistan, […]