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    26% Growth of Digital Ads in 2021, GroupM Forecasts

    GroupM has released its eagerly anticipated Global Mid-Year Forecast  and we can’t be more excited. According to the report, at midway through 2021, advertising growth for the year is far exceeding previous expectations, which has led to a major revision of the forecast for this year and beyond.  The key factors most tangibly contributing to accelerated growth in […]


    The Peculiarities of Generational Marketing

    If you have been following our Marketing Bites closely, you know that we keep track of the latest industry trends, including the specifics of demographic segmentation and the respective best strategies for marketers. Curious for our current update on the subject? This time it is not a summary of a lengthy report but more of […]


    We are going global

    Following its successful service launch in Europe, Novelty Media is expanding globally. After the lift of travel restrictions, which temporarily halted the global expansion, new, large countries are in the pipeline to be launched soon. SmartAdd service will be available within 2022 in Central Asia and South America, offered in partnership with local mobile operators. […]