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    Human CPM (hCPM): Optimize for Humans to Avoid Ad Fraud

    As an advertiser, what would you rather pay for – actual human eyes seeing your content, or software-generated traffic?  If the question seems absurd, think again.   False non-human traffic is a serious issue in the advertising industry and one we have previously discussed, for example here. Various studies reveal that fewer than half of all impressions are […]