As an advertiser, what would you rather pay for – actual human eyes seeing your content, or software-generated traffic? If the question seems absurd, think again. False non-human traffic is a serious issue in the advertising industry and one we have previously discussed, for example here. Various studies reveal that fewer than half of all impressions are […]
Welcome to 2023! Has it been kind to you so far, are you on track with your marketing strategy? For us marketers, the world of AI, machine learning, the metaverse and the seemingly endless possibilities of technological advancement are fascinating topics that keep us excited – and nervous. Let’s not forget that, above all, we […]