Do you remember the latest Coca-Cola ‘Masterpiece’ ad featuring contemporary artists and their works enhanced with AI? How can we forget it – it’s literally every marketer’s dream to achieve that level of top-of-mind awareness for their brand. Mental availability is the concept used in advertising and marketing to describe the consumer’s ability to recall a particular brand or product when they are in […]
If you haven’t heard of generative AI or experimented with ChatGPT at least once, you have probably been living under a rock. As our favourite “marketoonist” Tom Fishburne says, “the Generative AI hype train is full steam ahead”. And apparently, it’s not going to slow down over the next years. So, are we marketers doomed […]