Would you mind placing your ads in a shady environment? Does context really matter that much? We have previously dived into the critical importance of context relevance in ad placement here. Furthermore, various research proves that consumers judge brands by the company they keep. According to a recent Marketing Week analysis of several psychology experiments, brand perceptions are […]

Nowadays, more than ever before, content is king. Content companies have the ability to reach many more consumers, as distributing content across multiplying channels continues to become easier, faster, and cheaper.  In an overly competitive market, perhaps you wonder how you could capitalize on the access to new potential audiences while still continuing to satisfy […]