Do you have a favourite soft drink/chocolate/coffee brand? Guess what – the one that immediately comes to your mind holds the most brand equity with you. According to a Gartner study, 81% of organizations expect to compete based on customer experience. And what is brand equity? It’s the epitome of customer experience – how consumers think and […]
Do you know that platform plays the biggest role in how much your creative can achieve? When it comes to attention as the new currency for advertising, we look up to Prof. Karen Nelson-Field and her expertise. Recently, she presented on two interesting stages – Cannes in Cairns 2023 and the ThinkPremiumDigital event. At the latter, together with […]
What do fine dining and the number of clicks on your ad campaign have in common? Quite a lot, it turns out, but only for the marketing gourmands out there who can tell the difference. For every $3 spent on digital ads, $1 is lost to ad fraud. Therefore, according to Dr. Augustine Fou, a renowned independent […]