Do you associate rewarded advertising with gaining an extra “life” or an in-app bonus in gaming? Think again! Apparently, this format is already enjoying some well-deserved popularity outside gaming apps, becoming a positive enhancement to the user experience, rather than an intrusion.  Thanks to the many benefits they offer to advertisers, rewarded ads have become […]

Following marketers’ sense of unease with Apple’s IDFA privacy changes, apparently there is a silver lining shining through. A recent report by the mobile app marketing platform Liftoff suggests that due to Apple’s decision to make a huge change to settings on users’ iPhones in the name of privacy, 2021 is going to be the year that […]