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    Markets are Down but Ad Consumption Isn’t: Ad Engagement Actually Cheaper to Get in 2023 than Pre-Recession 2022, Report Suggests

    Did you think that the past twelve months of paid advertising activity would be marked by reduced spend and lower performance metrics? Metadata, the first operating system for B2B marketers, hypothesized so, too – only to admit that they were wrong. In their newly released B2B Paid Social Benchmarks report comparing “pre-recession” 2022 to “post-recession” […]