In the digital age of AI and automation, our world is more connected than ever before. Yet, genuine human connection is rare and therefore particularly valuable.  As marketers, we always look for ways to understand our audience better in order to be able to offer relevant solutions and services. Searching for real, empathetic communication beyond […]

In a world of information overload, aggressive marketing strategies in an attempt to capture your audience’s attention often fail. If your campaign goes unnoticed, your marketing efforts feel irrelevant. In the end, when the right message does not reach the right people at the right time, it means a hard-earned advertising budget goes to waste.  […]

It’s the rule of the game – brand success in advertising depends on how engaged your audience is. But what determines if individuals are truly engaged with your ads? While viewability remains device-centric rather than human-centric, it alone cannot accurately measure the true level of human attention given to advertising. This is where attention metrics […]