As the end of 2022 is approaching, we are getting ready for what’s next for media and beyond. For the second year running, Dentsu International has collectively gathered and published the insights and predictions of all its global media agencies into the ultimate 2023 Media Trends guide for marketers worldwide. Drawing on experts and specialists from Carat, […]
Let’s face it: attention has become the most important metric in today’s advertising world. So much more than a hot topic, it’s a definitive sign of a revolution taking place in the established advertising effectiveness measurement system. Indisputably, Prof. Karen Nelson-Field, Founder and CEO of Amplified Intelligence, a globally acclaimed researcher in media science, is […]