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    Attention Measurement: The 5-Minute Wrap-Up

    Let’s face it: attention has become the most important metric in today’s advertising world. So much more than a hot topic, it’s a definitive sign of a revolution taking place in the established advertising effectiveness measurement system.  Indisputably, Prof. Karen Nelson-Field, Founder and CEO of Amplified Intelligence, a globally acclaimed researcher in media science, is […]