In a world increasingly preoccupied with AI and the omnipresence of algorithms, does your brand struggle to actually stand out in a sea of sameness? How can you cut through the noise, reach real humans and evoke an emotional response with your message? When frustrated, remember the valuable advice attributed to experimental neurologist, psychologist and […]

It has been the rule of the game for years: use short-term brand advertising for immediate results and sales activation, whereas long-term brand building – well, it can hardly contribute to any short-term sales. A recent analysis by brand consultant and former marketing professor Mark Ritson challenges this concept and proves that most of the […]