Dentsu call it “the algorithmic era”—the current fast-paced media environment, in which effective marketing strategies are more crucial than ever for brands seeking to engage their audiences meaningfully. In it, simply casting a wide net is no longer sufficient to capture consumer attention. To succeed, marketers must focus on maximizing every micro-moment opportunity—those fleeting instances […]

Can the age of a brand’s customers determine its success or failure? Ageism is a significant issue that not only affects individuals but also jeopardizes brands and businesses. Age discrimination in marketing can alienate a substantial segment of consumers who identify with older demographics. A recent study by the Ehrenberg-Bass Institute used 17 years of […]