In an overly cluttered environment, the one thing that becomes so scarce that it’s getting almost impossible to harness is Attention. Its actual measurement has become a hot topic in media circles. Furthermore, attention differs across platforms and formats, making it crucial to rely on attention metrics to find the right platform for your brand. Read […]

Focus is fleeting and difficult to maintain in a world of distractions. Social media channels bombard users with multiple ads, tracking them along their journey across platforms and competing for their attention. As a result, the so-called “banner blindness” and ad fatigue set in, whereby users become resistant to advertising and brand messaging. So how […]