The pandemic-induced decline in global advertising spend during 2020 has proved less severe than anticipated. Based on proprietary dentsu data from across 59 markets covering the Americas, EMEA, Asia Pacific and Rest of World until the second half of June 2021, the latest Ad Spend Forecast by the global media agency arrives at this conclusion. The overall […]

Can we imagine today’s world without video? As marketers, we are well aware of the powerful connection video content creates between brands and consumers, as well as the role it plays in our digital conversations. Moreover, video has become audience’s preferred form of consumption – and brands are increasingly embracing the trend. Need more reasons […]