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    SmartAdd Exceeding 1 Million Users in Pakistan and Growing Fast

    SmartAdd has exceeded 1,000,000 active subscribers in Pakistan. The innovative mobile media channel premiered in the 5th most populous country in the world in 2022, while entering in full commercial use since mid last year. The service is powered by Novelty Media in partnership with all 4 Mobile Operators in Pakistan – Jazz, Zong, Telenor Pakistan, and Ufone. 

    SmartAdd is available to all Android smartphone users in the country, while they can enjoy 1GB every month for free.

    The adoption by the country’s advertising ecosystem is growing fast and we expect the main media agencies to include it in their main digital budgets this year.

    The success in Pakistan is fuelling our expansion to the entire Indian peninsula and the South-East Asia markets.