NOVELTY MEDIA ATTENDED CANNES LIONS INTERNATIONAL FESTIVAL OF CREATIVITY 2024
Our very own Hristina Borisova, Head of Marketing at Novelty Media, was present during an exciting session at Cannes Lions International Festival of Creativity 2024.
On June 17th, 2024, Hristina attended a panel discussion, which took place on the RTL stage in Cannes starring Prof. Karen Nelson-Field, Les Binet and moderator Justin Lebbon. The eagerly anticipated expert talk focused on effectiveness, role and power of advertising, as well as the importance of attention measurement. The panelists shared invaluable insights on how clients are balancing the science of marketing with the pressures of modern business.
Prof. Nelson-Field and Les Binet are global thought leaders and world renowned experts in the field of attention measurement and marketing effectiveness. Les Binet, Head of Effectiveness at adam&eveDDB, has probably won more effectiveness awards than anyone else in the UK, and Prof. Nelson-Field, Fonder and CEO of Amplified Intelligence, has just been recognized in top 10 industry entrepreneurs in B&T’s Best of the Best ranking. She announced the launch of her new book “The Attention Economy: A Category Blueprint” during the panel discussion.
Held annually in France, Cannes Lions, a five-day International Festival of Creativity, is the largest gathering in the creative marketing community. It boast participation from over 19,000 professionals from more than 100 countries.