Novelty Media is always committed to helping brands gauge campaign effectiveness and safeguard brand reputation across the media channel powered by smartphone devices. Therefore, as a further step in this direction, we are excited to report the successful integration of DoubleVerify into our platform.
DoubleVerify (“DV”) is the recognized leader in digital performance solutions for integrated viewable impression measurement. The DV solution integration will provide advertisers with additional campaign data verification, ensure transparency and provide in-depth post-bid analytics.
Now, brands can authenticate the quality of their campaigns using DV’s viewability and fraud verification technology and data, helping to maximize campaign effectiveness. With this added feature, we have made an important step into information security and brand protection as our strategic priorities.
We are also excited to announce that we have completed the Auto Verify SMS Capture functionality for the SmartAd app.
With the Auto Verify SMS Capture, SMS-based user verification in an Android app can be performed automatically, without requiring the user to manually type verification codes, and without requiring any extra steps. The feature enhances the user experience and thanks to it, the user registration process is getting even easier.