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    MARKETING BITES

    News about digital advertising and trends

    MARKETING BITES

    Empowered Branding in Interesting Times (Part I)

    Amidst the COVID-19 pandemic-related anxiety and confusion, it gave us a thrill to read an insightful report by Ogilvy on the importance of branding in turbulent times. While we, in our capacity of both humans and marketers, are doing our best to navigate the murky waters of an unprecedented crisis, let’s take a moment to absorb an […]

    MARKETING BITES

    Advertising to Gen Z: Go Edgy or Go Home (Part II)

    If you’ve read Part I of our article, you are familiar with some of Gen Z’s behavioral traits. For marketers though, the real question is how to re-engineer advertising efforts in order to focus on properly communicating, connecting with and catering to this specific customer base. Let’s take a deeper dive:  Go edgy, not traditional: Processing […]

    MARKETING BITES

    Advertising to Gen Z: Go Edgy or Go Home (Part I)

    According to organizational psychologist Dr. Benjamin Hardy, the brain thrives on novelty, newness and challenge. Apparently, so does Generation Z – the new breed of consumers born after 1995. Research studies like this and this only confirm that in 2020, advertising campaigns should not only adapt to but also deeply resonate with the powerful evolving consumer of the future. […]

    MARKETING BITES

    Adblock Wars: Can Mobile Escape the Battleground?

    The big players like Google and their significant rivals are in the middle of waging browser wars. The reason: an increasing popularity of browsers blocking ads by default. Besides desktop, virtually all mobile web browsers except Google Chrome now support ad blocking. It’s a serious issue for publishers that have relied on ads for monetization. […]

    MARKETING BITES

    Duly Noted: The Value of Attention

    It’s all about attention. Whether you are trying to reach the younger generation or their older counterparts, you don’t need a crystal ball to see where they are. Look no further – your audience’s attention is there, hooked to the ubiquitous point of attraction which, for better or for worse, makes us tick 24/7 – […]

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    Short and Sweet: The 6-second Video Ad

    In the age of mobile, brevity is the new king. Initially introduced by YouTube in 2016, the 6-second small but mighty ad format currently thrives on the ever-fragmented and constantly shrinking attention span of modern consumers glued to their smartphones.  In a mobile-first and increasingly mobile-only reality, 6-second video ads are the sweet spot for […]

    MARKETING BITES

    Silence is Golden: Soundless Video Ads

    To marketers’ delight, consumers love watching videos on their mobile. More specifically, soundless videos.  If your marketing team is embracing mobile video advertising as a top priority in 2020, the soundless-first approach is a safe bet. Producing content that says a lot without ever making a sound – and is consumed in the palm of […]