MARKETING BITES
News about digital advertising and trends
Who hasn’t heard of Quibi yet? The recent shutdown of the short-form video-streaming platform, which offered short snippets of shows and movies for travellers and commuters, has been a hot topic for the press but also for us as marketers. In fact, Quibi’s fail has been so massive that, according to Stephen Beck, it will […]
The shorter an ad in the digital realm, the better. Now Mars, the family-owned global company, is sharing exciting key findings in this direction – and we cannot agree more. The findings are based on one of the largest ongoing neuroscience studies in the world. Check out for yourself what a “four-star ad” really looks and feels […]
If you’ve read Part I of our summary on the effect of COVID-19 on mobile brands, you already know – the disruption has caused a surge in the mobile app industry, with users turning to apps that keep them either entertained or connected to essential services. Check out some more insights on the subject: 50% of app […]
The COVID-19 pandemic and the related lockdown of 2.9 billion people, one-third of the global population, have certainly caused an unprecedented turmoil worldwide. How are mobile brands affected and is it all negative – or just the opposite? We were thrilled to go through an insightful report outlining mobile trends January – June 2020 to help marketers […]
If you’ve read our publications on Gen Z, you are aware that marketing to specific consumer segments has become a primary goal for a variety of brands. A comprehensive recent report by Euromonitor International reviews the global ageing trends towards 2040, specifically the income and spending patterns of the steadily increasing consumer demographic aged 65+. Intrigued? Let’s […]
In a world of growing programmatic advertising, notwithstanding the current COVID-19-related implications, transparency is becoming a key concern. This recent analysis outlines the importance of transparency defined as total visibility of the buying funnel, including ad placement, pricing and data, for an optimized ad spending and delivery. The key takeaways are nothing short of stunning: According to […]
No doubt, the COVID-19 pandemic is turning our marketing strategies and perception of normality upside down. In Part I we gave you some empowering perspectives of the situation based on a recent Ogilvy report. Let’s consider some actionable guidance on how to generate new opportunities out of the inevitable transformation in a powerful way: Consider and […]
Amidst the COVID-19 pandemic-related anxiety and confusion, it gave us a thrill to read an insightful report by Ogilvy on the importance of branding in turbulent times. While we, in our capacity of both humans and marketers, are doing our best to navigate the murky waters of an unprecedented crisis, let’s take a moment to absorb an […]
If you’ve read Part I of our article, you are familiar with some of Gen Z’s behavioral traits. For marketers though, the real question is how to re-engineer advertising efforts in order to focus on properly communicating, connecting with and catering to this specific customer base. Let’s take a deeper dive: Go edgy, not traditional: Processing […]
According to organizational psychologist Dr. Benjamin Hardy, the brain thrives on novelty, newness and challenge. Apparently, so does Generation Z – the new breed of consumers born after 1995. Research studies like this and this only confirm that in 2020, advertising campaigns should not only adapt to but also deeply resonate with the powerful evolving consumer of the future. […]