Kantar Media Reactions 2022, the annual study that explores the evolving media landscape and shows marketers how to navigate it, has been released and we can’t wait to share some key insights we have identified in the report and the related webinar.  Why the excitement? This year, the study shares insights from over 18,000 consumers and […]

How do you contribute to a net-zero future with your everyday decisions? Choosing local and seasonal food, prioritizing public transportation, reducing long-haul flights, using renewable-based heating are just some of the common ways. As forward-thinking marketers, however, we have yet another serious factor to consider: the carbon footprint caused by digital advertising.  Intrigued? Check out […]

In Part I of our recent publication, we introduced you to some of Paolo Provinciali’s thoughts on the importance of human attention in advertising. Enjoy our selection of further insightson this hot topic in the marketing industry, from a practitioner’s perspective: • The role of innovative platforms. According to Provinciali, the sell-side should constantly work to develop highly attentive environments through content, formats, and programming innovation. In turn, the buy-side should […]

Want to improve advertising effectiveness? Optimize for human attention! In a world where Web3, AI and the metaverse are the latest hype getting media coverage, we were delighted to come across this very different, thought-provoking and insightful blog by Paolo Provinciali.  According to Provinciali – a senior media professional calling himself an „economist by education, marketer by profession, […]

The summer is already in full swing, which means that the first half of 2022 is behind us. For marketers, it’s time to look at the trends and fine-tune our strategy accordingly. As much as the advertising industry is still recovering from the pandemic apocalypse, the H1 2022 results from market surveys clearly show signs […]

In a recent cartoon by our favourite Marketoonist Tom Fishburne, two robots are sitting at opposing desks, clicking on ads on their screens. One of the robots says that since he has already clicked on 37.2% of their ads, he must really like this site. Hilarious? Not so much if you were an advertiser.  Ad fraud is […]

Would you mind placing your ads in a shady environment? Does context really matter that much? We have previously dived into the critical importance of context relevance in ad placement here. Furthermore, various research proves that consumers judge brands by the company they keep. According to a recent Marketing Week analysis of several psychology experiments, brand perceptions are […]

Nowadays, more than ever before, content is king. Content companies have the ability to reach many more consumers, as distributing content across multiplying channels continues to become easier, faster, and cheaper.  In an overly competitive market, perhaps you wonder how you could capitalize on the access to new potential audiences while still continuing to satisfy […]

As more people are creating more content, the question if it delivers the expected results often remains open.  According to the results from a recent survey, marketers can create not just more content but content that produces better results, based on focusing efforts in the highest performing areas. The report by Parse.ly, an analytics platform built for content […]

As if there haven’t been enough problems for Meta recently (like the major Instagram outage in February), now an internal report leaked to Motherboard (via Engadget) reveals that Facebook apparently has no control over how its users’ data is managed internally. How bad is the situation exactly? Worse than expected.  The report written by privacy engineers on Facebook’s Ad and […]