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    News about digital advertising and trends


    Markets are Down but Ad Consumption Isn’t: Ad Engagement Actually Cheaper to Get in 2023 than Pre-Recession 2022, Report Suggests

    Did you think that the past twelve months of paid advertising activity would be marked by reduced spend and lower performance metrics? Metadata, the first operating system for B2B marketers, hypothesized so, too – only to admit that they were wrong. In their newly released B2B Paid Social Benchmarks report comparing “pre-recession” 2022 to “post-recession” […]


    Make Them Remember: Increasing Mental Availability in Advertising

    Do you remember the latest Coca-Cola ‘Masterpiece’ ad featuring contemporary artists and their works enhanced with AI? How can we forget it – it’s literally every marketer’s dream to achieve that level of top-of-mind awareness for their brand.  Mental availability is the concept used in advertising and marketing to describe the consumer’s ability to recall a particular brand or product when they are in […]