In Part I of our publication, we gave you an overview of the coming iOS 14 anti-tracking features and some strategies on withstanding its negative effects. Let’s face it, there are certain issues it will create for advertisers and publishers that we’d better not underestimate. Check them out: Severe impact on monetization: Facebook warned that recent anti-tracking features […]

Expecting the announced release of iOS 14 anti-tracking features? “A tectonic shift in the industry” and “a very apocalyptic scenario” are just some of the expert opinions as presented by eMarketer in their latest report on App Monetization Trends 2020. Data agency owner and book author Lior Barak goes even further stating “this is the end of the […]

If you’ve followed our publications on Gen Z and the Millennials, it’s time you met Generation Novel – the digital-first consumers galvanized by the disruptive effects of COVID-19. According to futurist, digital analyst and author Brian Solis, with the impact of the novel coronavirus likely to endure, companies must prioritize the study of Gen N. Curious […]

It’s inevitable – with more and more consumers already aware of how their data is being used and abused, the cookie is destined for demise. In a recent analysis elaborated by dentsu X, we were thrilled to dive in the specifics of how to provide consumers with personalization convenience, access and ease while giving them value for […]

Who hasn’t heard of Quibi yet? The recent shutdown of the short-form video-streaming platform, which offered short snippets of shows and movies for travellers and commuters, has been a hot topic for the press but also for us as marketers. In fact, Quibi’s fail has been so massive that, according to Stephen Beck, it will […]

The shorter an ad in the digital realm, the better. Now Mars, the family-owned global company, is sharing exciting key findings in this direction – and we cannot agree more. The findings are based on one of the largest ongoing neuroscience studies in the world. Check out for yourself what a “four-star ad” really looks and feels […]

If you’ve read Part I of our summary on the effect of COVID-19 on mobile brands, you already know – the disruption has caused a surge in the mobile app industry, with users turning to apps that keep them either entertained or connected to essential services. Check out some more insights on the subject: 50% of app […]

The COVID-19 pandemic and the related lockdown of 2.9 billion people, one-third of the global population, have certainly caused an unprecedented turmoil worldwide. How are mobile brands affected and is it all negative – or just the opposite? We were thrilled to go through an insightful report outlining mobile trends January – June 2020 to help marketers […]

If you’ve read our publications on Gen Z, you are aware that marketing to specific consumer segments has become a primary goal for a variety of brands.  A comprehensive recent report by Euromonitor International reviews the global ageing trends towards 2040, specifically the income and spending patterns of the steadily increasing consumer demographic aged 65+. Intrigued? Let’s […]

In a world of growing programmatic advertising, notwithstanding the current COVID-19-related implications, transparency is becoming a key concern. This recent analysis outlines the importance of transparency defined as total visibility of the buying funnel, including ad placement, pricing and data, for an optimized ad spending and delivery. The key takeaways are nothing short of stunning: According to […]