In this most surreal time capsule we have been locked in for more than a year now, how has video marketing been standing up to the pandemic challenges? The recently released annual State of Video Marketing 2021 report by Wyzowl contains some insightful stats gathered by surveying 813 unique respondents (the highest ever sample for this survey) […]

Do you associate rewarded advertising with gaining an extra “life” or an in-app bonus in gaming? Think again! Apparently, this format is already enjoying some well-deserved popularity outside gaming apps, becoming a positive enhancement to the user experience, rather than an intrusion.  Thanks to the many benefits they offer to advertisers, rewarded ads have become […]

Following marketers’ sense of unease with Apple’s IDFA privacy changes, apparently there is a silver lining shining through. A recent report by the mobile app marketing platform Liftoff suggests that due to Apple’s decision to make a huge change to settings on users’ iPhones in the name of privacy, 2021 is going to be the year that […]

According to the latest State of Mobile report released by mobile ad intelligence agency App Annie, the industry’s most trusted mobile data and analytics platform, mobile is the only channel enjoying unprecedented time spent by users, surpassing even TV. This is just one of the key mobile app trends and shifts during the “new normal” over 2020. […]

We have already shared interesting insights about ad length in our previous publications. Therefore, we were thrilled to see the subject addressed again in this recent study confirming that short video ads have an impact on all stages of the purchase funnel. The research was conducted with over 7,700 consumers interviewed and 32 different ad scenarios were […]

In Part I of our publication, we summarized some striking highlights from Dr. Karen Nelson-Field’s latest research on attention in the digital economy.  Attention in the age of distraction is not the focused version marketers idealize. With it constantly switching in and out, here is what else brand owners should consider to leverage the specific media […]

What could be as valuable as gold and equally rare in today’s digital economy, amidst a pandemic-stricken world? It is attention. Following up on our previous publications on the subject, we can safely say that the attention economy has undergone a huge disruption. With attention constantly depleting, the battle for properly measuring and winning it […]

In Part I of our publication, we gave you an overview of the coming iOS 14 anti-tracking features and some strategies on withstanding its negative effects. Let’s face it, there are certain issues it will create for advertisers and publishers that we’d better not underestimate. Check them out: Severe impact on monetization: Facebook warned that recent anti-tracking features […]

Expecting the announced release of iOS 14 anti-tracking features? “A tectonic shift in the industry” and “a very apocalyptic scenario” are just some of the expert opinions as presented by eMarketer in their latest report on App Monetization Trends 2020. Data agency owner and book author Lior Barak goes even further stating “this is the end of the […]