It’s all about attention. Whether you are trying to reach the younger generation or their older counterparts, you don’t need a crystal ball to see where they are. Look no further – your audience’s attention is there, hooked to the ubiquitous point of attraction which, for better or for worse, makes us tick 24/7 – […]

In the age of mobile, brevity is the new king. Initially introduced by YouTube in 2016, the 6-second small but mighty ad format currently thrives on the ever-fragmented and constantly shrinking attention span of modern consumers glued to their smartphones.  In a mobile-first and increasingly mobile-only reality, 6-second video ads are the sweet spot for […]

2020 has already been hailed as the beginning of a new decade when everything is possible. However, if you as an advertiser happen to be nowhere near addressing your New Year‘s marketing resolutions with the tenacity and passion they deserve, the prospect of a cookie-less ad-world has left you high and dry and the recently […]

Familiar with nomophobia, the fear of being without your mobile phone? So are we.  Not only convenient and indispensable, smartphones are also an innovative, unsaturated channel for advertisers, allowing them to engage with their audience 24/7 in a powerful way – through video ads! Not convinced? Look at the stats:  On a global scale, more […]

To marketers’ delight, consumers love watching videos on their mobile. More specifically, soundless videos.  If your marketing team is embracing mobile video advertising as a top priority in 2020, the soundless-first approach is a safe bet. Producing content that says a lot without ever making a sound – and is consumed in the palm of […]