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    News about digital advertising and trends


    Curiosity – Your Secret Marketing Tool 

    What does your audience really want? It’s a question we marketers ask ourselves on a daily basis. If you are not sure about the answer, it’s time to get curious! As the legendary economist and early statistician John Maynard Keynes supposedly said: “It is better to be roughly right than precisely wrong”.  Curiosity is a […]


    Attention and Brand Outcomes: The Longer People Engage with Ads, the More Impactful the Results, Study Reveals

    It’s the rule of the game – brand success in advertising depends on how engaged your audience is. But what determines if individuals are truly engaged with your ads? While viewability remains device-centric rather than human-centric, it alone cannot accurately measure the true level of human attention given to advertising. This is where attention metrics […]