Vivacom, the largest telecom operator in Bulgaria, launched SmartAdd

VIVACOM, the largest telecom operator in Bulgaria, has officially launched SmartAdd. VIVACOM subscribers in the country can download the Viva SmartAdd app from the local Google PlayStore and start enjoying the rewarding content-viewing experience of SmartAdd as of today.

Over the first year since its official launch in Bulgaria, by A1, SmartAdd has gained massive popularity and is steadily increasing both its users as well as the Advertising budget dedicated to it. VIVACOM’s launch will further boost SmartAdd in the country and significantly increase its credibility and market leverage.