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The SmartAdd semantics were presented to the nearly 800 attendees of this year’s Dentsu Digital Camp on February 18th, 2019, at Sofia Event Centre in Sofia, Bulgaria.
The event was organised for the third consecutive year as part of Dentsu Aegis Network Bulgaria’s digital strategy and included keynote speakers from 3 continents and 7 different countries. It covered a wide range of topics – from mobile strategies, video content, success measurement, the importance of content and marketing companies to the positive social impact of digital economy over society and its members.