3 months after the start of HTML5 integration with the SmartAd platform, we are proud to announce that the format is now available to our clients.
HTML5 is the latest evolution of the standard that defines HTML. HTML5 ads drive higher engagement that leads to conversions. With HTML5, brands can create a more dynamic experience and convey more information to show off products or services making it a much more effective method of digital advertising than the single frame static ad.
The benefits of adopting HTML5 within SmartAd are compelling. It allows the creation of new, fresh and eye-catching concepts that integrate into ads and grab attention. We are excited that the first HTML5 campaigns have been successfully implemented.