Novelty Media at LEADERS IN ISLAMABAD BUSINESS SUMMIT 2024 in Pakistan
Our very own Alessandro Ferin, co-founder & CEO of Novelty Media, spoke at the 7th edition of the prestigious conference LEADERS IN ISLAMABAD BUSINESS SUMMIT “Collaborating for Growth”.
LIIBS 2024 is Pakistan’s biggest corporate event, which took place on April 23 & 24 at the Islamabad Serena Hotel.
Alessandro joined over 1,000 global leaders and esteemed speakers who convened at LIIBS 2024 to exchange powerful insights on the integration of AI and data capabilities within an organization, highlight the impact on sales, collectively navigate obstacles, identify trends, and create opportunities, paving the way for a future of shared success.
“I shared Novelty Media’s journey in Pakistan so far, presenting our disruptive service SmartAdd: the attention-driven mobile media channel that transforms the basic core smartphone’s functionalities into viewing events. I also emphasized the relevance of the Pakistani market for early-stage technology companies due to the minimal language barriers combined with access to a massive young population”, Alessandro said.
You can watch Alessandro’s presentation starting at 4:18:20 here.
Novelty Media has been active in Pakistan since late 2022 partnering with all 4 mobile operators (Jazz, Telenor, Ufone, Zong). SmartAdd has already been embraced by more than 3 million users, targeting to reach 5 million by end of Q2. We are massively investing in the country, as it’s a pivotal element for our expansion in the region.