
// why choose us
We empower advertisers with a fresh, innovative, attention-driven digital medium
Novelty Media creates an impactful new medium designed to transform customer attention into action. We assist advertisers to become empathy architects and transform marketing messages into a positive experience.
We send the right message, at the right time, in the most impactful way. Getting the most out of your advertising budget has never been easier.
- Real and unique users guaranteed by the Mobile Operators
- Audience size comparable to major social media, recruited by Mobile Operators through tangible incentives
- Diversified audience meeting all communication targets
- No competition for users’ attention due to:
- 100% exclusivity on-screen
- 100% in-view impressions
- Full on-screen user attention guaranteed by design. Customer’s mental availability combined with the exact time of viewing enhance impact.
- Exceptional engagement with consumers, resulting in increased ROI
- Average CTR > 4.5%, outperforming industry metrics
- Attentive seconds verify impactfulness
- Ideal for:
- Branding
- Storytelling
- Lead generation
- Offers and promotions
- Product introduction and positioning
- Snack-sized content gets noticed every time
- Precise targeting
- Fast Reach & Frequency building
- No video buffering
- Not affected by ad blockers
- Not affected by internet unavailability
- Brand safety by design, guaranteed by the Mobile Operators
- Fraud protection by design, guaranteed by the innovative way the content is delivered
- Third-party verification
- Full data protection compliancy