Social media posts and blogs, podcasts and video streams – in today’s digital landscape, content saturates our lives in various forms. As consumers scroll through an endless feed of information and ads, the challenge of cutting through the noise has never been more pronounced. Yet, we are yearning for deeper connections with the content we […]
Our very own Hristina Borisova, Head of Marketing at Novelty Media, was present during an exciting session at Cannes Lions International Festival of Creativity 2024. On June 17th, 2024, Hristina attended a panel discussion, which took place on the RTL stage in Cannes starring Prof. Karen Nelson-Field, Les Binet and moderator Justin Lebbon. The eagerly anticipated expert talk focused […]
In a world where content is omnipresent and fighting for our attention, quantity often prevails over quality. Our fast-paced, AI-driven culture places a premium on speed, particularly in the realm of social media. However, this approach comes at a cost – the sacrifice of quality. Apparently, we need higher standards and effectiveness in marketing strategies […]
Exciting news! SmartAdd – our innovative media channel – has exceeded 3,000,000 downloads in Pakistan. The service is powered by Novelty Media in partnership with all 4 Mobile Operators: Jazz, Telenor, Ufone, Zong. SmartAdd App Downloads 3000000 SmartAdd is available to all Android smartphone users. They are rewarded for their loyalty with recurrent, meaningful incentives […]
The days of third-party cookies are coming to an end… Anxiety and fear are creeping in, with many marketers anticipating the doom and gloom that would ensue. What are the alternatives? In their latest Global Ad Spend Forecast, dentsu predicted that 2024 is expected to be the year when third-party cookies are finally deprecated after having […]
Our very own Alessandro Ferin, co-founder & CEO of Novelty Media, spoke at the 7th edition of the prestigious conference LEADERS IN ISLAMABAD BUSINESS SUMMIT “Collaborating for Growth”. LIIBS 2024 is Pakistan’s biggest corporate event, which took place on April 23 & 24 at the Islamabad Serena Hotel. Alessandro joined over 1,000 global leaders and esteemed […]
“Thinking is to humans as swimming is to cats; they can do it, but they’d prefer not to”, said influential Princeton psychologist Daniel Kahneman. On March 27th, the world lost one of the brightest minds in behavioural economics and psychology. As a legacy, Kahneman left some simple but invaluable truths about the way we buy […]
In a world where every second counts, fleeting attention spans and fierce competition for consumer engagement are particularly challenging. What can you do to make your digital marketing efforts stand out? Let’s talk about time in marketing! According to renowned industry expert Prof. Karen Nelson-Field, the importance of time varies with campaign goals, product types, […]
Of the total digital advertising spend worldwide, 60% is on mobile, projected to surpass $413 billion by 2024. So, it certainly makes sense to jump on the bandwagon. But first, you need to ensure the following: a receptive audience for your ads that will actually see them and take action. Who is your receptive audience in mobile […]
Are marketing efforts a priority in your organization? It turns out, the answer to this question is quite important. In fact, investment analysts fundamentally believe that it is critical to a firm’s success. The new IPA/Brand Finance Investment Analyst Survey, which was completed by over 200 financial analysts who cover publicly listed companies in the […]