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    MARKETING BITES

    Marketing Investment: Critical for Company’s Value, Ahead of Leadership Quality and Tech Innovation

    Are marketing efforts a priority in your organization? It turns out, the answer to this question is quite important. In fact, investment analysts fundamentally believe that it is critical to a firm’s success.  The new IPA/Brand Finance Investment Analyst Survey, which was completed by over 200 financial analysts who cover publicly listed companies in the […]

    MARKETING BITES

    5 Ways to Humanize Ads, One Video at a Time

    Now that 2024 has started off at full speed, how is your list of resolutions going? As human beings and marketers, we believe humans are social creatures. Therefore, establishing authentic connections deserves a priority spot on our list.  Video is a great way to connect with your audience and projections reveal that it will keep […]

    NEWS

    SmartAdd Exceeding 1 Million Users in Pakistan and Growing Fast

    SmartAdd has exceeded 1,000,000 active subscribers in Pakistan. The innovative mobile media channel premiered in the 5th most populous country in the world in 2022, while entering in full commercial use since mid last year. The service is powered by Novelty Media in partnership with all 4 Mobile Operators in Pakistan – Jazz, Zong, Telenor Pakistan, […]

    MARKETING BITES

    Curiosity – Your Secret Marketing Tool 

    What does your audience really want? It’s a question we marketers ask ourselves on a daily basis. If you are not sure about the answer, it’s time to get curious! As the legendary economist and early statistician John Maynard Keynes supposedly said: “It is better to be roughly right than precisely wrong”.  Curiosity is a […]