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    5 Ways to Humanize Ads, One Video at a Time

    Now that 2024 has started off at full speed, how is your list of resolutions going? As human beings and marketers, we believe humans are social creatures. Therefore, establishing authentic connections deserves a priority spot on our list.  Video is a great way to connect with your audience and projections reveal that it will keep […]

    The Power of Video Storytelling: How to Maximize It 

    As AI shapes the world, it becomes even more important to connect with humans. Video is a great way to do that. Why? Because it can share stories, evoke emotions, engage and inspire audiences. One more reason why many B2B marketers use video, as recent B2B research shows.  For its third annual video and visual […]

    Creative/Platform Fit or How to Make the Best Out of Your Ads

    In your video marketing strategy, how do you decide which approach to adopt? Do you rely on one-size-fits-all video or use platform-specific creative? Recent research suggests that the winning strategy is “start with the end in mind” – think about your goals, choose the platform that will deliver the desired results, and then use this […]

    How to Future-Proof Consumer Loyalty? Invest in Brand Equity!

    Do you have a favourite soft drink/chocolate/coffee brand? Guess what – the one that immediately comes to your mind holds the most brand equity with you.  According to a Gartner study,  81% of organizations expect to compete based on customer experience. And what is brand equity? It’s the epitome of customer experience – how consumers think and […]

    ChatGPT and AI in Marketing: Overhyped or Value-Adding

    If you haven’t heard of generative AI or experimented with ChatGPT at least once, you have probably been living under a rock. As our favourite “marketoonist” Tom Fishburne says, “the Generative AI hype train is full steam ahead”. And apparently, it’s not going to slow down over the next years.   So, are we marketers doomed […]