Now that 2024 has started off at full speed, how is your list of resolutions going? As human beings and marketers, we believe humans are social creatures. Therefore, establishing authentic connections deserves a priority spot on our list. Video is a great way to connect with your audience and projections reveal that it will keep […]
As the year draws to a close, why not take a moment to recap the lessons learned and fuel our growth for 2024? To say that 2023 has been exciting would be an understatement. While AI has been changing the landscape dramatically, we marketers should not neglect our most precious asset – the consumer. And […]
As AI shapes the world, it becomes even more important to connect with humans. Video is a great way to do that. Why? Because it can share stories, evoke emotions, engage and inspire audiences. One more reason why many B2B marketers use video, as recent B2B research shows. For its third annual video and visual […]
In your video marketing strategy, how do you decide which approach to adopt? Do you rely on one-size-fits-all video or use platform-specific creative? Recent research suggests that the winning strategy is “start with the end in mind” – think about your goals, choose the platform that will deliver the desired results, and then use this […]
Are you constantly looking for more effective and innovative ways to meet your customers’ needs? As the famous Henry Ford said (or at least, supposedly said, according to his biography by Anne Jardim): “If I had asked people what they wanted, they would have said faster horses.” A brand is only as innovative as its customers […]
In a world of information overload, aggressive marketing strategies in an attempt to capture your audience’s attention often fail. If your campaign goes unnoticed, your marketing efforts feel irrelevant. In the end, when the right message does not reach the right people at the right time, it means a hard-earned advertising budget goes to waste. […]
Do you have a favourite soft drink/chocolate/coffee brand? Guess what – the one that immediately comes to your mind holds the most brand equity with you. According to a Gartner study, 81% of organizations expect to compete based on customer experience. And what is brand equity? It’s the epitome of customer experience – how consumers think and […]
The concept of brand building has become particularly important nowadays, in view of sustainability, growth and the difficult to earn consumer trust. In our previous publication, we explored the benefits of increasing your ad spend particularly in turbulent times. When it comes to the 4Ps of marketing, how do you set the price of your […]
“Unviewable ads are, as former Unilever CMO Keith Weed so brilliantly put it, like having your billboards underwater. A complete waste of money”, marketing guru Mark Ritson reminded us recently. We couldn’t agree more. According to research from Professor Karen Nelson-Field, it takes more than two seconds of attention to have any lasting impact on […]
If you haven’t heard of generative AI or experimented with ChatGPT at least once, you have probably been living under a rock. As our favourite “marketoonist” Tom Fishburne says, “the Generative AI hype train is full steam ahead”. And apparently, it’s not going to slow down over the next years. So, are we marketers doomed […]