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    SmartAdd Exceeding 1 Million Users in Pakistan and Growing Fast

    SmartAdd has exceeded 1,000,000 active subscribers in Pakistan. The innovative mobile media channel premiered in the 5th most populous country in the world in 2022, while entering in full commercial use since mid last year. The service is powered by Novelty Media in partnership with all 4 Mobile Operators in Pakistan – Jazz, Zong, Telenor Pakistan, […]


    Live in Pakistan!

    Another milestone for Novelty Media successfully reached! We went live in Pakistan – the 5th most populous country in the world. We are beyond excited to launch our innovative media channel in partnership with Jazz, the leading Pakistani mobile network operator with nearly 70 million subscribers. Jazz Smart is now available to all Android smartphone users […]


    SmartAd in the Media

    We are beyond excited to see SmartAd featured in the “Media and Advertising” section of Capital, the leading weekly newspaper for economic news and analysis and one of the most influential media brands in Bulgaria.   The Smart Advertising Platform in the Phone   Advertising messages are turning into user experience in the marketing medium created bythe SmartAd […]

    We are going global

    Following its successful service launch in Europe, Novelty Media is expanding globally. After the lift of travel restrictions, which temporarily halted the global expansion, new, large countries are in the pipeline to be launched soon. SmartAdd service will be available within 2022 in Central Asia and South America, offered in partnership with local mobile operators. […]

    DoubleVerify Integration and Auto Verify SMS Capture Functionality

    Novelty Media is always committed to helping brands gauge campaign effectiveness and safeguard brand reputation across the media channel powered by smartphone devices. Therefore, as a further step in this direction, we are excited to report the successful integration of DoubleVerify into our platform.  DoubleVerify (“DV”) is the recognized leader in digital performance solutions for integrated viewable impression […]

    HTML5 Available to Our Clients

    3 months after the start of HTML5 integration with the SmartAd platform, we are proud to announce that the format is now available to our clients.  HTML5 is the latest evolution of the standard that defines HTML.  HTML5 ads drive higher engagement that leads to conversions. With HTML5, brands can create a more dynamic experience and […]

    Post Call Ads Available in SmartAd

    Time to share an exciting update! Novelty Media proudly presents the addition of Post Call Ads to SmartAd service. Our team started working on the development of clickable Post Call Ads functionality in April 2020 in order to add another powerful format within SmartAd tool set. Post Call Ads are delivered at the end of […]

    Vivacom, the largest telecom operator in Bulgaria, launched SmartAd

    VIVACOM, the largest telecom operator in Bulgaria, has officially launched SmartAd. VIVACOM subscribers in the country can download the Viva SmartAd app from the local Google PlayStore and start enjoying the rewarding content-viewing experience of SmartAd as of today. Over the first year since its official launch in Bulgaria, by A1, SmartAd has gained massive […]

    SmartAd Breaking Industry Records

    SmartAd has achieved an average CTR of 4.96% in the implemented campaigns. The outstanding result is breaking the established industry records as confirmed also by the experience of our big advertising brands, which have trusted us.

    100+ Brands have Joined SmartAd

    For the period since its official launch on 2nd April 2019 to date, SmartAd media channel has been trusted by more than 100 brands in Bulgaria for their advertising campaigns. More than 43 million views have been generated in 410+ campaigns during the first 8 months since the media channel went live.  Implemented in partnership with […]

    SmartAd Exceeding 100k Subscribers in Bulgaria

    SmartAd, the innovative media channel which premiered in Bulgaria beginning of April this year, has reached more than 100,000 subscribers for its first 3 months in operation. The respective mobile application available for download at Google Play Store has been featured #3 Top app on BG Google Play. The pilot project is running in partnership […]

    SmartAd Introducing Clickable Video Ads

    SmartAd, the global project challenging traditional advertising channels, has introduced the clickable functionality to its video ads.  Launched in Bulgaria in April this year via the network of A1 Bulgaria, A1 SmartAD has attracted considerable attention among subscribers and advertisers. With the new feature, brands will have the possibility to execute clickable ad campaigns and […]

    WE ARE LIVE: SmartAd World Premiere in Bulgaria

    Today A1 Bulgaria, subsidiary of A1 Telekom Austria Group, owned by America Movil, has officially launched the first of its kind media channel for video ads – A1 SmartAD. The smartphone application displays ad content tailored to the interests and needs of A1 subscribers. For each download of A1 SmartAD, the telecom operator will donate […]

    SmartAd Presented at Dentsu Digital Camp 2019

    The SmartAd semantics were presented to the nearly 800 attendees of this year’s Dentsu Digital Camp on  February 18th, 2019, at Sofia Event Centre in Sofia, Bulgaria. The event was organised for the third consecutive year as part of Dentsu Aegis Network Bulgaria’s digital strategy and included keynote speakers from 3 continents and 7 different countries. […]

    Closed Group Testing Begins at A1

    2000 users, with more than 50 different Android devices, are testing the functionalities of SmartAd. Their input is used to improve the user experience and specific functionality features. Stay tuned for our next BIG news (expected launch end Q1/beginning of Q2, 2018).