In today’s fast-paced advertising world, getting people’s attention is just the beginning. With so much information flying at consumers from all directions, it’s not enough to simply grab their eye; advertisers need to connect with people on a personal level in order to influence their purchase decisions. Want to plan campaigns that align with the […]
What is the significance of media in today’s society? Do we see marketing as a change agent for the business? As the media landscape continues to transform, recent research from Dentsu indicates that media has evolved into a strategic driver of business growth. So, what does this mean for Chief Marketing Officers (CMOs)? Enter the […]
Can you believe it’s almost the end of the year already? As usual, marketers are once again faced with the familiar challenge. It’s all about cutting through the clutter to connect with your audience in a meaningful way. But how? It turns out, common sense often becomes the missing ingredient in effective marketing toolkits. Want […]
Dentsu call it “the algorithmic era”—the current fast-paced media environment, in which effective marketing strategies are more crucial than ever for brands seeking to engage their audiences meaningfully. In it, simply casting a wide net is no longer sufficient to capture consumer attention. To succeed, marketers must focus on maximizing every micro-moment opportunity—those fleeting instances […]
Can the age of a brand’s customers determine its success or failure? Ageism is a significant issue that not only affects individuals but also jeopardizes brands and businesses. Age discrimination in marketing can alienate a substantial segment of consumers who identify with older demographics. A recent study by the Ehrenberg-Bass Institute used 17 years of […]
With an average attention span of only 8 seconds, marketers are increasingly challenged to create innovative strategies that effectively engage their audiences. Capturing consumer attention has become a top priority for businesses like never before. As Andrew Gilbert, Director of Commercial & Platforms AUSEA at Yahoo, aptly puts it: “Attention is a lot like love […]
Social media posts and blogs, podcasts and video streams – in today’s digital landscape, content saturates our lives in various forms. As consumers scroll through an endless feed of information and ads, the challenge of cutting through the noise has never been more pronounced. Yet, we are yearning for deeper connections with the content we […]
Our very own Hristina Borisova, Head of Marketing at Novelty Media, was present during an exciting session at Cannes Lions International Festival of Creativity 2024. On June 17th, 2024, Hristina attended a panel discussion, which took place on the RTL stage in Cannes starring Prof. Karen Nelson-Field, Les Binet and moderator Justin Lebbon. The eagerly anticipated expert talk focused […]
In a world where content is omnipresent and fighting for our attention, quantity often prevails over quality. Our fast-paced, AI-driven culture places a premium on speed, particularly in the realm of social media. However, this approach comes at a cost – the sacrifice of quality. Apparently, we need higher standards and effectiveness in marketing strategies […]
Exciting news! SmartAdd – our innovative media channel – has exceeded 3,000,000 downloads in Pakistan. The service is powered by Novelty Media in partnership with all 4 Mobile Operators: Jazz, Telenor, Ufone, Zong. SmartAdd App Downloads 3000000 SmartAdd is available to all Android smartphone users. They are rewarded for their loyalty with recurrent, meaningful incentives […]