“Totally electrifying” – that’s how advertising effectiveness “godfather” Peter Field refers to her work on consumer attention to advertising. We’ve presented you with highlights of her research before. Now, we couldn’t be more excited to follow Professor Karen Nelson-Field’s new column Attention Revolution dedicated to sharing useful attention insights that move us all towards a positive attention economy.  In […]

Apple’s privacy updates are no joke and e-commerce companies are paying for them. The price of cost-per-acquisition (CPA) advertising in e-commerce marketing has risen by 200% for tracked users and by 155% for non-tracked users since iOS 14.5, a study by ad-tech startup MOLOCO covering billions of ad bids reveals.  The data was collected between […]

Campaigns are seven times more impactful among a receptive audience, therefore establishing which channels and platforms are most effective for a brand is crucial. This is one of the key findings of Media Reactions 2021, the global consumer ad equity study released by Kantar. It is based on a survey of over 900 marketing professionals and […]

Everyone has been served weird recommendations by YouTube’s algorithm on a number of occasions, but just how bad could it get? Much worse than expected, an insightful post based on new research published by Mozilla reveals, questioning the platform’s credibility as it continues to feed users hate speech, political extremism and/or conspiracy junk/disinformation. The crowdsourced study — […]

The pandemic-induced decline in global advertising spend during 2020 has proved less severe than anticipated. Based on proprietary dentsu data from across 59 markets covering the Americas, EMEA, Asia Pacific and Rest of World until the second half of June 2021, the latest Ad Spend Forecast by the global media agency arrives at this conclusion. The overall […]

Can we imagine today’s world without video? As marketers, we are well aware of the powerful connection video content creates between brands and consumers, as well as the role it plays in our digital conversations. Moreover, video has become audience’s preferred form of consumption – and brands are increasingly embracing the trend. Need more reasons […]

GroupM has released its eagerly anticipated Global Mid-Year Forecast  and we can’t be more excited. According to the report, at midway through 2021, advertising growth for the year is far exceeding previous expectations, which has led to a major revision of the forecast for this year and beyond.  The key factors most tangibly contributing to accelerated growth in […]

Even before Apple’s updated app tracking feature went live on April 26 with the release of iOS 14.5, the advertising industry has been waiting with bated breath. The update means mobile apps now have to ask users who have upgraded to iOS 14.5 for permission to gather tracking data. The wait is over: the first […]

Following Apple’s imminent iOS update, mobile advertisers are about to face greater challenges related to tracking and ad targeting. What’s next? Reaching consumers by focusing on the context of their ads, rather than one-to-one targeting and personalization.  In a recent survey of 252 advertisers, business intelligence firm Advertiser Perceptions interviewed 252 advertisers (40% marketer and […]