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    MARKETING BITES

    News about digital advertising and trends

    MARKETING BITES

    2020: Recap and Embrace Novelty

    The famous author and motivational speaker Simon Sinek recently said: “Opportunity is the finding of a new route to a known destination”. Throughout the COVID-19 pandemic-defined 2020, we have been presenting valuable insights extracted from the most up-to-date reports and analyses on the market. These easily digestible “bites” of information related to mobile marketing, video advertising, market […]

    MARKETING BITES

    Reshaping the App Economy: iOS 14 Privacy Release (Part II)

    In Part I of our publication, we gave you an overview of the coming iOS 14 anti-tracking features and some strategies on withstanding its negative effects. Let’s face it, there are certain issues it will create for advertisers and publishers that we’d better not underestimate. Check them out: Severe impact on monetization: Facebook warned that recent anti-tracking features […]

    MARKETING BITES

    Generation N: The Novel COVID-19 Shaped Customer Segment

    If you’ve followed our publications on Gen Z and the Millennials, it’s time you met Generation Novel – the digital-first consumers galvanized by the disruptive effects of COVID-19. According to futurist, digital analyst and author Brian Solis, with the impact of the novel coronavirus likely to endure, companies must prioritize the study of Gen N. Curious […]