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    MARKETING BITES

    News about digital advertising and trends

    MARKETING BITES

    Facebook in the Dark as to Where Its Users’ Data Goes, Leaked Report Reveals

    As if there haven’t been enough problems for Meta recently (like the major Instagram outage in February), now an internal report leaked to Motherboard (via Engadget) reveals that Facebook apparently has no control over how its users’ data is managed internally. How bad is the situation exactly? Worse than expected.  The report written by privacy engineers on Facebook’s Ad and […]

    MARKETING BITES

    Video Is the Definitive Sales Driver, Survey Reveals

    If you are wondering how the various content formats have been performing lately, rest assured: video keeps dominating the digital landscape. The report from a recent survey of 300 enterprise-level B2B buyers on how they use video to inform purchasing decisions provides the latest evidence.  Researchers from Brightcove in partnership with Ascend2 polled over 300 B2B decision-makers […]

    MARKETING BITES

    Ad Placement Context: Critical in Turbulent Times

    In light of the current situation in Ukraine, all eyes are on the news updates. Is this the right environment to monetize your audience’s attention though? As marketers, it’s our responsibility to take a serious account of context relevance in ad placement. Honestly, which brand would like to blend their ads with all hell breaking […]

    MARKETING BITES

    Pandemic Budget Strategy: Increase Marketing Spend, Go Post-Digital, Build Emotional Connection

    Undoubtedly, the pandemic has made almost every one of us postpone, tighten or reconsider so many of our essential experiences, budgets and endeavours, both businesswise and in our daily lives. In order to withstand the crisis, companies had to sacrifice a lot. Not marketing investment though. One thing has recently become clear: increased marketing spend […]

    MARKETING BITES

    Study Reveals: For Significantly More Brand Awareness, Choose Digital Display Advertising over Facebook

    Tempted to invest your hard-earned marketing dollars in paid social to boost brand awareness?  Better not! A new study by Engagement Labs commissioned by G/O Media reveals that digital display advertising drives significantly more brand awareness than paid social. The analysis is based on syndicated online and offline consumer conversation tracking from Engagement Labs over […]

    MARKETING BITES

    The Gift of Attention

    Now that the New Year has started, the end-of-year gifts are already behind us. One such gift for marketers was the attention-related data presented by Prof. Karen Nelson-Field in her specialized column in December last year. At SmartAdd, we place particular importance on the value of the attention economy. Therefore, Prof. Field’s up-to-date research is […]