As if there haven’t been enough problems for Meta recently (like the major Instagram outage in February), now an internal report leaked to Motherboard (via Engadget) reveals that Facebook apparently has no control over how its users’ data is managed internally. How bad is the situation exactly? Worse than expected.  The report written by privacy engineers on Facebook’s Ad and […]

If you are wondering how the various content formats have been performing lately, rest assured: video keeps dominating the digital landscape. The report from a recent survey of 300 enterprise-level B2B buyers on how they use video to inform purchasing decisions provides the latest evidence.  Researchers from Brightcove in partnership with Ascend2 polled over 300 B2B decision-makers […]

In light of the current situation in Ukraine, all eyes are on the news updates. Is this the right environment to monetize your audience’s attention though? As marketers, it’s our responsibility to take a serious account of context relevance in ad placement. Honestly, which brand would like to blend their ads with all hell breaking […]

Undoubtedly, the pandemic has made almost every one of us postpone, tighten or reconsider so many of our essential experiences, budgets and endeavours, both businesswise and in our daily lives. In order to withstand the crisis, companies had to sacrifice a lot. Not marketing investment though. One thing has recently become clear: increased marketing spend […]

According to the latest industry studies, users spend a third of their waking time on their mobile devices. As Anna Sikora, Client Services Partner, PubMatic, put it: “With consumers spending more time on their screens than ever before, marketers should focus on building the best possible mobile ad experience and offer formats that mobile users actually […]

Tempted to invest your hard-earned marketing dollars in paid social to boost brand awareness?  Better not! A new study by Engagement Labs commissioned by G/O Media reveals that digital display advertising drives significantly more brand awareness than paid social. The analysis is based on syndicated online and offline consumer conversation tracking from Engagement Labs over […]

Now that the New Year has started, the end-of-year gifts are already behind us. One such gift for marketers was the attention-related data presented by Prof. Karen Nelson-Field in her specialized column in December last year. At SmartAdd, we place particular importance on the value of the attention economy. Therefore, Prof. Field’s up-to-date research is […]

There is hardly anyone who hasn’t heard of “And Just Like That”, the long-awaited reboot to the iconic SATC finale. Now that the first two episodes have just premiered, a hot debate has ensued, which, among others, points to an interesting marketing-related issue: the Peloton bike product placement in episode 1. As marketers, we are […]

In an overly cluttered environment, the one thing that becomes so scarce that it’s getting almost impossible to harness is Attention. Its actual measurement has become a hot topic in media circles. Furthermore, attention differs across platforms and formats, making it crucial to rely on attention metrics to find the right platform for your brand. Read […]

Focus is fleeting and difficult to maintain in a world of distractions. Social media channels bombard users with multiple ads, tracking them along their journey across platforms and competing for their attention. As a result, the so-called “banner blindness” and ad fatigue set in, whereby users become resistant to advertising and brand messaging. So how […]